New MTV show to use the force of Twitter and Facebook

Life is tweet for Alexa Chung

MTV is bringing live requests back with its latest endeavour, the Alexa Chung Show. Starring, unsurprisingly, presenter and Arctic Monkeys' fan Alexa Chung, the new daily one-hour show will include a whole host of audience interaction.

Using social-networking sites like Twitter and Facebook, Chung will ask viewers to vote and comment on music videos.

Like TRL

Audience participation is nothing new for MTV. It was bread-and-butter broadcasting for the channel back in the Nineties, with shows like (TRL) Total Request Live relying on its audience to choose the music videos.

The channel has significantly changed tack in recent years, relying on US-based reality TV that's got very little to do with music.

Although the show will be just an hour long, MTV's Executive Vice President for News and Production David Sirulnick, told journalists: "for the other 23 hours [of the day] we want viewers to be engaged with Alexa and what is on the show."


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.