Sharp: Widget TVs are still too niche

Company not bringing web-connected TVs to the UK

Sharp unveiled its new Full LED backlight TVs this week. But while the company is fully behind the eco-friendly, picture-improving LED format, it doesn't quite feel the same way about web-connected televisions.

When TechRadar questioned Paul Molyneux, Sharp's UK MD, about whether the company will be bringing its web-widget technology to the UK – something that Sharp has released in both Japan and America – he told us that there were no plans.

"We don't see that as a mass-market proposition at the minute," explained Molyneux.

"We understand some of the dynamics that are happening behind this technology, but we feel that it is still pretty niche so it is not something that we want to focus on at this moment in time."

Picture quality

TVs with web connectivity are being released by many a manufacturer in the UK at the moment, with Sony and Samsung at the forefront, so Sharp's decision does feel like an odd one.

But Molyneux did explain that picture quality is the company's main focus at the moment: "Consumers buy TVs for different reasons. We are selling ours on picture quality."


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.