Serious cameras have always been black. This is the rule.
Well, at least it was the rule, until Pentax went and broke it this week, introducing a new limited edition Pentax K-m in white.
Pentax's funky-looking entry-level dSLR packs in 10.2-megapixels, with a bunch of user-friendly features such as auto picture mode that auto-selects portrait and landscape.
Hurry up, limited stock!
The camera body and two kit lenses, the Pentax DA L 18-55mm F3.5-5.6 AL and DA L 50-200mm F4-5.6, in matching white will cost £449 for the body and 18-55mm lens or £549 for the body with both lenses, from February 2009.
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If you want one of these, though, you had better move quickly, as Pentax only plans to bring 100 of these to the UK.