Microsoft will offer developers the option to implement a 'try before you buy' option on apps for Windows Phone 7.
At a recent briefing with Microsoft, TechRadar was told that one problem with free versions of applications on other app stores is people will install the trial, take a quick look then uninstall.
When asked to rate, the results are invariably low - therefore by placing both the free trial version of the app and the full price version together, the end rating will better reflect the quality.
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Microsoft also promised us there would be 'enough applications on day one of the Windows Phone  launch' and that no longer would the phone interface simply be a 'sea of icons'.
Questions were also raised about the stranglehold Apple has on the big brand-backed applications, from the likes of Tom Tom and Nike.
But Microsoft also moved to allay these fears, stating: "We've got many brands who we already have business with us on a very large scale [from other platforms], so we're already connected to them.
"Now we're focusing on mobile we can use those connections and many of these applications [from big brands] will be coming at launch."
Microsoft is still stating a 'pre-Christmas' Windows Phone 7 UK release date, however we expect that to come perhaps a little earlier, with the end of October being rumoured.
This would make a lot of sense, given this is the beginning of the pre-Christmas rush, so we could be seeing new Microsoft-powered phones in four months' time.