and Universal in music video deal

12,000 Universal music videos now available to watch on the site has struck a deal with Universal to show the company's music videos as of Tuesday 17 June , The Guardian reveals.

The deal means that 12,000 full-length videos are now available to watch on the site on a streaming basis. This is the first arrangement of its kind for, who just last week took all Warner Music Group artists off its streaming service after a deal with the label fell through.

Not YouTube

Unlike YouTube, users of the site will only be able to stream the music videos, and will not be able to embed them or post them elsewhere.

The videos will be able to be added to a user's profile – or 'scrobbled' if we are to use speak.

Artists signed to Universal Music include Nirvana, Amy Winehouse and Kanye West. This isn't the fist time that has put video on its site, but it is the first content to come from a major label.


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.