Sony announced today at IFA 2009 it is to bring out a 3D series of its Bravia TVs in 2010, marking the first time the company has brought 3D technology to its TV range.
While the company was remaining tight-lipped about specifics and about just how the 3D tech would work on a Bravia LCD TV, it did show off some demos of the technology. And TechRadar was lucky enough to be among the first bunch of journalists in the world to try out the televisions.
What is the verdict on the future of TV technology? Read on to find out!

Using Real D active shutter glasses, we were first told we had to 'activate' the glasses by pointing at a sensor the was situated above the TV. Once done, the glasses were turned on.
First impressions of the 3D technology from Sony is really immediately about how impressive it all looks. Unlike the demo we were shown in the press conference using normal stereoscopic glasses, the active shutter tech means the images are crisp and clear and the images jump right out at you.

We were shown demos of Killzone 2 in 3D (awesome) and even managed to have a play with Gran Turismo in another dimension.

This is definitely technology which will boost the playability of the PS3 for some years to come.
Yes, there is no word how much the LCD 3D TVs will be, but with Sony at the helm, it does mean that you will, very soon (should you have the 'readies') be able to watch movies and play PS3 games in 3D. Which is, of course, ace.

Other demos we were given were of Pixar's UP, which looked stunning, and an (unnamed) baseball game shot in 3D.
While 3D may not be the future for home entertainment, as of yet, Sony's announcement today does herald something of a tipping point for the technology. Now all the company has to do is persuade the Blu-ray Disc Association to pick a 3D BD format that's friendly to Sony's TV technology and we could see 3D finally take off in the living room.
More pictures below:











Your comments (7) Click to add a new comment
panda85
June 21st 2010
7. LX900 and HX900 are the leaders of the new Bravia series from Sony. Those are the ones that also includes 3D technology. I was impressed by both of the TV-set, although i must agree HX900 it's a little bit less noisier, and images are birghter even in a room with plenty of light.
Both LCD come with a pair of comfortable glasses; the disadvantage is that they have polarisators built into them and this means that if you tilt your head at a 25-35 degree angle the 3D effect is gone.
If you want to read more about this : http://blog.avstore.ro/noua-linie-sony-bravia-2010-829/
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louis058
February 4th 2010
6. If you get headaches when watching 3D films, then you should stop looking at unfocused/blurry bits of the scenes. Always look at the focused bits of a scene. See here for more info: http://bit.ly/ctEiH9
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torm
January 22nd 2010
5. Очки 3D - это тупиковый путь!!! Будущее за "PHILIPS-3D" c растровым экраном,а идеальный вариант голографическое телевидение...
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hss1
January 1st 2010
4. The flickering on the screen when viewing the images on the Sony TV is because it is LCD slow response speed rate compared to Plasma tech.
Panasonic's 3D TV which is plasma based does not have this isssue, looks like if you want 3D then plasma tech is your best bet 0.001 msec reponse speed compared with LCD 4msec
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cava2610
September 14th 2009
3. i dont know much about 3d but i know that their is a few types glasses that the industry are still deciding which is the best way to go. like the polarised glasses seem ok i worked in cinema and the quality is decent. but they can be ******* ur eyes
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themadczech
September 6th 2009
2. @mark unfortunately glasses less technology is really "unwatchable". The resolution is poor, due to filters and you need Ro stand/sit in the sweet spot.
@ TechRadar Perhaps the picture look bright, but then again the whole Sony stand was black, enhancing the effect. I was actually quite disappointed with Sony. The glasses kept losing connection and the image had a noticeable and unpleasant flicker...due to the shutter technology.
In my opinion the best of the 4 was Philips.
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markbloke
September 2nd 2009
1. 3D glasses. What a monumental waste of effort.
3D needs to work at any viewing angle by anyone walking into the room. Telling people "You just need to....." kills it dead.
Red/green/polarised/shutter glasses will fail. Parallax barrier screens will fail. Get it right or don't bother. Go back to the drawing cube.
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