Polaroid files for bankruptcy protection

Second time in seven years for the photography company

Polaroid has announced that it is to file for Chapter 11 bankruptcy. This is the second time the company has filed for bankruptcy protection in seven years.

The beleaguered company has filed for Chapter 11 in order to restructure its finances.

In a statement Mary L Jeffries, Polaroid CEO, said: "Our operations are strong and during this process Polaroid will ship products to our retail partners, work with our suppliers and contract manufacturers to fulfill retailer demand."

New product launches

Somewhat optimistically, she continued: "We expect to continue our operations as normal during the reorganization and are planning for new product launches in 2009."

Back in February, Polaroid announced it is to stop production of its instant film – the now-archaic photographic technology that made Polaroid a household name.

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Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.