For every 100 Blu-ray discs sold in the second week of January, HD DVD managed to shift around 40, the company said.
The lack of games titles for the console could also be a contributing factor - forcing PS3 owners to opt for Blu-ray movies while they wait for games to be released.
Regardless, Sony must be pleased with the results. The company's PS3/Blu-ray strategy seems to be paying off, regardless of the console's stagnated sales .
However it's still early days for the two formats, and both sides have plenty to win or lose in the months ahead.