Asda believes that the Blu-ray player will finally outsell DVD players this Christmas, with GfK data convincing the UK supermarket giant to focus on the more modern format.
Blu-ray sales in Europe have been enjoyed something of a boost this year with Twentieth Century Fox announcing that in Q3 Blu-ray disc sales in Europe were up by 49 per cent.
Global sales of Blu-ray players are expected to eclipse that of DVD players within four years, according to a report from research company In-Stat.
Pioneer has announced two more Blu-ray players to join its 2011 line-up, this time toting 3D playback with a slightly more painful price tag than the BDP-140 launched earlier this week.
IFA 2011 The Sony BDP-S185 Blu-ray player has been announced, offering up a more eco-friendly box with BBC iPlayer and Bravia Internet Video.
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