The Apple iPhone is indisputably the most popular smartphone on the planet, with more than two billion devices sold in the years since the late Apple CEO Steve Jobs first unveiled the company’s pocket-sized mobile computer to the world in 2007.
Built to run Apple’s iOS operating system – which itself has enjoyed various updates since its 2007 inception – the original iPhone was the first smartphone to use multi-touch technology and has been credited with kick-starting the so-called “app economy”.
The latest crop of iPhones includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and now the new iPhone Air – Apple's thinnest ever phone. Will a foldable iPhone join them in the next year? Watch this space…
Latest about iPhone
OnePlus 15 vs iPhone 17 Pro Max: two of 2025’s best phones compared
The OnePlus 15 and iPhone 17 Pro Max are two of the best phones we've ever reviewed, so how do they compare?
Best Black Friday iPhone deals 2025: how to get a free iPhone 17 Pro Max, iPad, or a cheap phone today
From super pricey unlimited plans to cheap unlocked phones: these are the best Black Friday iPhone deals you can get today.
This T-Mobile Black Friday iPhone 17 deal gets you four devices for free - but it's not the one I'd buy today
For four lines, this deal is unbeatable - but I'm looking at another (also good) T-Mobile Black Friday iPhone deal today.
This leather case will transform your iPhone 17 Pro – and it's 20% off for Black Friday
You can currently save 20% on Mujjo's excellent leather iPhone 17 Pro cases – and I think you should.
Still having iOS 26 battery life problems? Try these 5 fixes to improve it
There are lots of iPhone features that when turned on or off could improve the battery life.
Apple shows Coke how it's done with an almost all-analog, shot on iPhone 17 Pro holiday ad
Apple's new Holiday ad is full of real puppets and a reminder that AI isn't everything
Apple is set to steal Samsung's crown as the global smartphone leader – here's why
It looks as though we'll be celebrating a new smartphone sales champion come the end of the year.
T-Mobile vs AT&T vs Verizon: which carrier has the best phone deals this Black Friday?
Looking for a new iPhone 17 this Black Friday: here are the three big carrier deals to consider today; alongside some useful buying advice.
