Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

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By Jamie Richards published
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iPhone 17: latest news and rumors for every expected model
By James Rogerson last updated
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By David Nield published
The latest rumors suggest the Huawei Mate XT 2 is going to make an appearance in the second week of September.

iPhone 17 Air leak reveals what it might lack compared to the iPhone 17 Pro – and I think that's too big a compromise
By James Rogerson published
A leak suggests the iPhone 17 Air will have fewer GPU cores than its Pro siblings, along with a worse screen and battery.

The 19 best Mac games to play in 2025
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Updated The 19 best Mac games prove that gaming on Apple computers is here to stay.
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