Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
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iOS 19: new features, a new design, and everything you need to know
Updated iOS 19 is still a way off, but we’ve already heard some key rumors about the next major iPhone software update
iOS 19 tipped to bring big Wi-Fi convenience upgrade, as iOS 18.5 prepares to land in days
iOS 19 could make it easier to connect multiple devices to public Wi-Fi, but ahead of that we're expecting iOS 18.5 very soon.
Sorry Google, but I hope the iPhone 17 looks just like the Google Pixel 9 Pro
Apple will reportedly unveil a Pixel-like iPhone 17 series later this year, and I'm all for the rumored design change.
After six months with my iPhone 16 Pro, I’m still not convinced by the Action button
I’m looking for a persuasive reason to use my iPhone’s Action button, but I haven’t found one yet.
From Garmin to Whoop and Polar, the rise in fitness tech subscriptions is a sign that one day we'll own nothing
The subscription-based economy has always been a part of fitness, from gyms to personal data.
Foldable iPhone: latest rumors, news and everything we know so far
Updated It may be some time before we see a foldable iPhone from Apple, but here's all we've heard about what might come.
Apple’s foldable iPhone tipped to have world-first display that eclipses the Galaxy Z Fold
The foldable iPhone could have a new type of display that's thinner, lighter, brighter, and more color accurate than current foldable screens.
