Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Sorry Google, but I hope the iPhone 17 looks just like the Google Pixel 9 Pro
By Axel Metz published
Apple will reportedly unveil a Pixel-like iPhone 17 series later this year, and I'm all for the rumored design change.

After six months with my iPhone 16 Pro, I’m still not convinced by the Action button
By Alex Blake published
I’m looking for a persuasive reason to use my iPhone’s Action button, but I haven’t found one yet.

From Garmin to Whoop and Polar, the rise in fitness tech subscriptions is a sign that one day we'll own nothing
By Matt Evans published
The subscription-based economy has always been a part of fitness, from gyms to personal data.

Foldable iPhone: latest rumors, news and everything we know so far
By Axel Metz last updated
Updated It may be some time before we see a foldable iPhone from Apple, but here's all we've heard about what might come.

Apple’s foldable iPhone tipped to have world-first display that eclipses the Galaxy Z Fold
By James Rogerson published
The foldable iPhone could have a new type of display that's thinner, lighter, brighter, and more color accurate than current foldable screens.

Apple will reportedly take on Ray-Ban Meta glasses in 2027
By Jacob Krol published
A new report from Bloomberg says that Apple is making progress on a chip to power smart glasses, but this first model won't overlay the world around you.

Best laptops for programming of 2025
By Steve Clark last updated
Buying Guide We reviewed the best programming laptops for macOS and Windows so you can code on the go.

“No Apple tax means we will lower prices” - Proton promises price drop after US ruling against Apple
By Chiara Castro last updated
"We will lower prices for users by up to 30%," said Proton's CEO

US lawmakers slam UK encryption backdoor order to Apple, warning against "systemic vulnerabilities"
By Chiara Castro published
Apple decided to kill its iCloud's Advanced Data Protection (ADP) feature in the UK and is now challenging the order in Court. But for US lawmakers, this isn't a UK matter only.
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