Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

This huge $155 discount on the Apple Watch Ultra 2 has demolished my only excuse for not upgrading
By Josh Russell published
The Apple Watch Ultra 2 has been reduced to its lowest price ever in this unmissable Amazon deal.

Update Apple devices now - new security patch fixes potentially serious zero-day flaw
By Sead Fadilpašić published
Apple fixes zero-day flaw being used in highly sophisticated attacks against specific individuals.

Best video editing app of 2025 for Android and Apple devices
By Steve Clark last updated
Updated We tested out the top apps for editing video on Android and Apple mobile devices.

The best gaming routers 2025: top routers for gamers
By Matt Hanson last updated
Updated Having a strong, fast and reliable internet connection is increasingly essential for games, so check out our list of the best gaming routers.

The iPhone's Camera Control could be the new MacBook Touch Bar, according to sketchy rumor that says iPhone 18 will drop it
By James Rogerson published
The iPhone 17 series might be the last phones with a Camera Control button according to one source, but we have our doubts.

The rumored M5 Pro Mac mini could be the perfect little gaming box, and I can’t wait to try it
By Alex Blake published
The M5 Mac mini might be the device that finally convinces me to say goodbye to the M1.

Apple Messages is finally getting a feature it’s needed for years in iOS 26
By Alex Blake published
Apple’s Messages app is getting two important new features in iOS 26.

What are the best AirPods to buy today? I've used every model since 2016, and here are my recommendations
By Matt Bolton published
Are the AirPods Pro 2, AirPods 4 or AirPods Max the best value? Here's how I'd spend my money

UK agrees to drop its Apple encryption backdoor request – but digital rights experts aren't ready to celebrate
By Chiara Castro published
For now, the power to undermine encryption remains in the UK law under the Investigatory Powers Act. Digital rights experts now call for an amendment.
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