Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
The best MacBook deals in August 2025
Our roundup of all the best MacBook deals so you can pay the lowest price for one of Apple's premium laptops.
Listen up, students! The latest MacBook Air is down to a record-low price and it's the top laptop I recommend for the new school year
The newest Apple MacBook Air M4 has dropped to a record-low price of $899 / £849 at Amazon.
The best computer 2025
Looking to upgrade your PC? Our experts singled out the best computers you can buy based on budget, specs, and design.
The Google Pixel 10 could have the iPhone 17 beat even before Apple’s phone arrives – here’s how
Google’s Pixel 10 could fire a big shot across the iPhone 17’s bow, if it has a telephoto camera.
Ready or not, Netflix's controversial redesign is rolling out on Apple TV 4K
It's taken a while, but now Apple TV streaming box users will get access to a redesigned Netflix, even if they hate it.
Apple's rumored iPhone release schedule shake-up could be one of its worst ideas in years – here's why
If Apple does indeed split the release windows for the 2026 IPhones, it could kill one of the biggest tech events of the year.
iPhone 17: latest news and rumors for every expected model
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.
Huawei's second tri-fold is tipped to launch in the same week as the iPhone 17 – and it sounds way more exciting
The latest rumors suggest the Huawei Mate XT 2 is going to make an appearance in the second week of September.
