Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Apple adds iPhone 15 models to its official refurbished store in the US and UK, with discounts of up to $230
By Jamie Richards published
Apple has updated its US and UK Certified Refurbished Stores to include the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, with substantial savings on the higher end models.

iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.

iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.

iOS 18.5 will soon deliver a handy Screen Time upgrade for parents – plus 4 other useful features
By Alex Blake published
iOS 18.5 is set to bring several changes when it launches next week, including a useful Screen Time upgrade for parents.

iPhone 17: latest news and rumors for every expected model
By James Rogerson last updated
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.

Best laptops for photo editing of 2025
By Steve Clark last updated
Updated We put the best photo editing laptops to the test and these are our top picks for photographers, artists, and designers.

Best video editing app of 2025: Top video editors for Android, iPhone, and iPad
By Steve Clark last updated
Updated We reviewed the top apps on Android and Apple mobile devices - and these are the best picks we recommend.

Google pokes fun at Apple for the iPhone 17’s rumored Pixel-style redesign
By James Rogerson published
Google has released a video highlighting some of the times Apple has seemingly been inspired by Android and Pixels.
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