Apple event

Latest about Apple event

Apple Watch 11 on a red background, iPhone Air on a blue background and AirPods Pro 3 on a turquoise background

Apple iPhone 17 event – everything Apple announced and 9 things we learned

By Mark Wilson published

Missed Apple's big 'Awe Dropping' event? Here's everything it announced – including the iPhone 17, Apple Watch 11 and more.

Tech Events
Screenshot from Apple's September 2025 event

iPhone 17 Pro revealed – price, new design, and everything you need to know

By Axel Metz last updated

Apple has unveiled the iPhone 17 Pro and Pro Max – here's what you need to know about the two new models.

iPhone

Apple didn’t even mention the AirPods Pro 3 upgrade I’m most excited by in its livestream: a case that's even harder to lose

By Matt Bolton published

AirPods Pro 3's un-loseable case becomes even less loseable and I'm a huge fan.

Earbuds & Airpods
all the key features of the iPhone 17 in an image

7 core iPhone 17 upgrades you need to know about

By Roland Moore-Colyer last updated

Apple has launched the iPhone 17 with some core upgrades

iPhone
AirPods Pro 3

AirPods Pro 3 vs AirPods 4 – the 6 key differences to help you decide which is the better buy

By Tom Bedford published

We compare the newly-unveiled AirPods Pro 3 with the older AirPods 4 to help you understand the key differences.

Earbuds & Airpods

I'm a phone deals expert: here are the iPhone 17 deals I'm expecting this week

By Alex Whitelock last updated

The iPhone 17 is coming - but what deals can you expect when it finally becomes available?

iPhone
Apple Watch Series 11

Apple Watch Series 11 vs Apple Watch Series 10: Is it worth upgrading straight away?

By Rowan Davies published

The Apple Watch Series 11 has been announced, but how does Apple's new flagship smartwatch compare to the Apple Watch Series 10?

Smartwatches
Screenshot from Apple's September 2025 event

Apple Watch Ultra 3 vs Apple Watch Ultra 2: Should you upgrade right away?

By Lloyd Coombes published

The Apple Watch Ultra 3 has been announced, but is it worth the upgrade? Here's our take on Apple's latest rugged watches.

Smartwatches
AirPods Max in green, shown from above, looking past the mesh headband to the earcups

AirPods Max 2: all the rumors, possible release dates and what we want to see

By Carrie Marshall last updated

Updated Apple events have come and gone – and AirPods Max 2 still did not arrive

Updated
Screenshot from Apple's September 2025 event

5 things you need to know about Apple's all-new AirPods Pro 3 – including the price

By Becky Scarrott published

Updated Apple's third-generation Pro AirPods are here, but they're not quite the massive update we'd expected, given the three year wait

Updated
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