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The rumored iPhone 17 colors are nothing special – but an old Apple strategy could set things right
By Jamie Richards published
Something to look forward to

AirPods Pro 3: all the latest rumors and leaks, plus everything else we know
By Becky Scarrott last updated
Updated Apple's third-generation Pro AirPods aren't here, but the rumor mill is turning – and with big hints in iOS 26 and Apple's codebase, we could be gearing up for a September 2025 release.

Forget AirPods Pro 3, AirPods Pro 4 are the ‘more significant' update you want, tipped for 2026
By Carrie Marshall published
Why 3 may not be the magic number for AirPods Pro – and the numbers 4 and 2026 might be much better

I review camera phones for a living – here are 3 rumored iPhone 17 Pro camera upgrades I hope turn out to be true
By Alex Walker-Todd published
There are a few consistent rumors surrounding the iPhone 17 Pro's camera experience. Here are three that I hope hold water.

More iPhone 17 Pro Max photos have leaked – and we may not get a black color this year
By David Nield published
Another leak means that we almost certainly know what the iPhone 17 Pro and Pro Max will look like.

4 ways the iPhone 17 can catch up to the Samsung Galaxy S25
By Jamie Richards published
When it comes to base-model flagships, Apple’s Android rivals are pulling ahead – here’s how the standard iPhone 17 can catch up to the Samsung Galaxy S25.

As an iPhone 16 Pro user, I don't know what Apple can do to excite me about the iPhone 17 Pro
By Axel Metz published
I’m struggling to get hyped for the iPhone 17 – but it’s not Apple’s fault.

I'm a phone deals expert: here are the iPhone 17 deals I'm expecting this week
By Alex Whitelock published
The iPhone 17 is coming - but what deals can you expect when it finally becomes available?
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