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Apple event 2025 final countdown live – last-minute leaks, rumors, news for the iPhone 17, Apple Watch 11 and AirPods Pro 3
By Roland Moore-Colyer last updated
I'm bringing you all the news, rumors and claimed leaks before Apple's September 9 showcase

This one rumor has me more excited about the iPhone 17 than anything else
By Lance Ulanoff published
If the iPhone 17 Pro Max gets a 48MP 8x optical zoom lens, I'm buying

We could have our first look at the iPhone 17's crossbody strap accessory
By Jamie Richards published
A notable leaker has shared images that supposedly show a crossbody strap accessory for the iPhone 17 in bright orange, which could be compatible with upcoming cases.

I'm more excited about a new Watch SE than an Apple Watch Ultra 3, and you should be be too – here's why
By Matt Evans published
Which is better – Annual incremental upgrades for a watch too expensive for most, or a significant overhaul for the most popular Apple Watch?

The rumored iPhone 17 colors are nothing special – but an old Apple strategy could set things right
By Jamie Richards published
Something to look forward to

AirPods Pro 3: all the latest rumors and leaks, plus everything else we know
By Becky Scarrott last updated
Updated Apple's third-generation Pro AirPods aren't here, but the rumor mill is turning – and with big hints in iOS 26 and Apple's codebase, we could be gearing up for a September 2025 release.

Forget AirPods Pro 3, AirPods Pro 4 are the ‘more significant' update you want, tipped for 2026
By Carrie Marshall published
Why 3 may not be the magic number for AirPods Pro – and the numbers 4 and 2026 might be much better

I review camera phones for a living – here are 3 rumored iPhone 17 Pro camera upgrades I hope turn out to be true
By Alex Walker-Todd published
There are a few consistent rumors surrounding the iPhone 17 Pro's camera experience. Here are three that I hope hold water.
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