Apple event

Latest about Apple event

An image of Sniper Elite 4 running on an iPhone 16 Pro Max
I reckon gaming could be the surprise star of the iPhone 17 launch – let me explain

By Roland Moore-Colyer Published

Supercharged gaming could be the quiet highlight for the iPhone 17 launch on September 9 – let me explain.

iPhone
Apple Watch Ultra 2 move data
I hope the Apple Watch Ultra 3 steals this essential Google Pixel Watch 4 feature, so I don't have to upgrade again so soon

By Lloyd Coombes Published

Google's Pixel Watch is way ahead of Apple Watch in one regard, and I want to see the Cupertino firm respond this year.

Health & Fitness
iPhone 16 Pro Desert Titanium in hand
I want to hear from you: what do you want to see from the iPhone 17 Pro?

By Roland Moore-Colyer Published

The iPhone 16 Pro is a fantastic phone, but how can the iPhone 17 Pro improve upon it? Tell me what you think.

iPhone
ICYMI
ICYMI: the 8 biggest tech stories of the week, from IFA 2025 to the Hollow Knight: Silksong launch and the iPhone 17

By David Nield Published

Our reliable recap will fill you in if you've missed what's been happening in technology over the last week.

Tech
Apple Intelligence
Apple will need to show off truly unique AI features for the iPhone 17 to convince me to upgrade

By Eric Hal Schwartz Published

Unless the iPhone 17 introduces a truly unique and hardware-driven AI feature that feels personal, weird, and wildly useful, I'm not upgrading

AI Platforms & Assistants
I use AirPods Pro 2 every day, and this is what would make me upgrade to AirPods Pro 3 – and here's what we're actually expecting

By Matt Bolton Published

The upgrades I'm dreaming about, versus the upgrades I think are most likely

Earbuds & Airpods
Apple iPhone 16 in Pink, Teal, and Ultra Marine
Another big Apple event tip has landed: get ready for the iPhone 17, Apple Watch Ultra 3, AirPods Pro 3, and more

By Jamie Richards Published

Bloomberg’s Mark Gurman has shared a list of every new device we’re expecting to see announced at the Apple Event on September 9.

Tech
The iPhone 16 Plus being held
iPhone 17 vs iPhone 16 – 5 rumored upgrades for Apple's base model

By Paul Hatton Published

Rumors and claimed leaks suggest the iPhone 17 will improve on the iPhone 16 in these five key ways.

iPhone
Apple Watch Series 10 being held in a hand
The Apple Watch 11 is almost here – and a late rumor hints at a brighter screen and new colors

By David Nield Published

We're just days away from Apple's next big gadget launch extravaganza, and there's yet more Apple Watch 11 news.

Smartwatches
The iPhone 16 in five shades
What colors will the iPhone 17 series be available in? Here are my expert predictions

By James Rogerson Published

Numerous sources have tipped possible iPhone 17 series colors, and using these leaks we've come up with the most likely selection of shades.

iPhone
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