Latest about Alexa
Amazon just made Alexa+ free to use on Fire TV devices, and you don't need a Prime membership.
It turns out Amazon's AI-powered assistant has a much better eye for design than me — and it really loves sage green.
Tech is finally catching up with the mission of Amazon's ubiquitous assistant.
As Alexa+ gains ground in the UK, we had the opportunity to catch up with Daniel Rausch, Amazon's VP Alexa and Echo to find out more about the Generative AI rollout so far.
From Siri to ChatGPT, many AI assistants have defaulted to female voices. Here’s how that happened — and why that choice is important.
Amazon has added three customizable personality styles to Alexa+, letting users control how the assistant responds without changing its core functionality.
The week's biggets tech news stories from Amazon, Bethesda, Space X, Disney and more for February 7, 2026.
Users are reporting that Alexa+ could be making up false requests, and it's giving them a sassy attitude in return.
