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Latest about Alexa
Enough chit-chat: Alexa is done waiting for the agentic AI future — I spoke to Amazon's Daniel Rausch to find out more
Tech is finally catching up with the mission of Amazon's ubiquitous assistant.
Amazon sees its original smart assistant vision realised in Alexa+
As Alexa+ gains ground in the UK, we had the opportunity to catch up with Daniel Rausch, Amazon's VP Alexa and Echo to find out more about the Generative AI rollout so far.
Why are so many AI assistants female by default?
From Siri to ChatGPT, many AI assistants have defaulted to female voices. Here’s how that happened — and why that choice is important.
Alexa+ just got a personality upgrade — brief, chill, or sweet
Amazon has added three customizable personality styles to Alexa+, letting users control how the assistant responds without changing its core functionality.
ICYMI: the week's 7 biggest tech stories from Alexa+ leaving early access to the Fitbit founders' a new health tracking platform
The week's biggets tech news stories from Amazon, Bethesda, Space X, Disney and more for February 7, 2026.
Alexa+ is gaslighting users by inventing false commands, and it's being sarcastic about it
Users are reporting that Alexa+ could be making up false requests, and it's giving them a sassy attitude in return.
We're definitely beta testing this technology": is Alexa+ really bad, or are our expectations for free services too high?
Alexa+ just rolled out for Prime customers for free, but not everyone is thrilled by the change. Others argue you really should be, here's why
Amazon is pushing Alexa+ on Prime members – and some aren't happy about it
If you're an Amazon Prime member in the US, you might find you're getting an automatic upgrade to Alexa+.
