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Latest about Alexa
I asked Alexa+ to help redecorate my apartment and was pleasantly surprised
It turns out Amazon's AI-powered assistant has a much better eye for design than me — and it really loves sage green.
Enough chit-chat: Alexa is done waiting for the agentic AI future — I spoke to Amazon's Daniel Rausch to find out more
Tech is finally catching up with the mission of Amazon's ubiquitous assistant.
Amazon sees its original smart assistant vision realised in Alexa+
As Alexa+ gains ground in the UK, we had the opportunity to catch up with Daniel Rausch, Amazon's VP Alexa and Echo to find out more about the Generative AI rollout so far.
Alexa+ has arrived in the UK, and it's got more than just a British accent
The AI-powered virtual assistant has been learning all about British life, accents, and particularly football.
Why are so many AI assistants female by default?
From Siri to ChatGPT, many AI assistants have defaulted to female voices. Here’s how that happened — and why that choice is important.
Alexa+ just got a personality upgrade — brief, chill, or sweet
Amazon has added three customizable personality styles to Alexa+, letting users control how the assistant responds without changing its core functionality.
I tested Sentai, the AI voice companion for seniors
I tested Sentai, a UK-made AI voice companion for seniors, to see whether it’s genuinely helpful or just another smart speaker — and the results surprised me.
ICYMI: the week's 7 biggest tech stories from Alexa+ leaving early access to the Fitbit founders' a new health tracking platform
The week's biggets tech news stories from Amazon, Bethesda, Space X, Disney and more for February 7, 2026.
