Amazon's Prime Day Kindle deals are already live – here are the 9 best early discounts you can shop today
The first round of Kindle deals has arrived at the retailer

The second Amazon Prime Day sale of 2025 is set to take place next Tuesday and Wednesday, but the retailer is already teasing prospective shoppers with early deals. As you'd expect, own-brand devices are taking center stage, and you can already get some superb deals on Kindle ereaders.
Today's early Prime Day Kindle deals include record-low prices on the excellent Kindle Scribe, Paperwhite, and even the popular Kids variants. I've rounded up the best early deals in both the US and UK below.
Highlights include the high-end Scribe on sale for $299 (was $399) / £269 (was £379), Kindle Kids models starting at $94 (was $129) / £84 (was £114), and the excellent Colorsoft for a record-low price of £169 (was £239) in the UK.
Discounts on the standard Kindle and Paperwhite are currently absent from Amazon's early Prime Day deals. The retailer is likely waiting for next week's big sale to include offers on these popular models. With that said, today's early deals include record-low prices on Essentials and Signature edition bundles, which are fantastic if you're looking to pair up your device with handy accessories.
Note that some of the early Prime Day Kindle deals require you to be a Prime member for access. If you're not a member, then you can sign up for a free 30-day trial at no cost. That will cover you for next week's big sale, too.
Early Prime Day deals quick links
- Amazon Devices: Echo, Ring & Fire tablets from $25
- Apple: MacBooks, AirPods & iPads from $119
- Cheap TVs: smart TVs from $79.99
- Christmas: gift ideas from the whole family
- Fire TV Sticks: from $17
- Fire tablets: starting at $64.99
- Halloween: candy, costumes & decor from $6
- Headphones: up to 50% off Beats & Samsung
- JBL Tune 510BT: on sale for $30 - save 40%
- LG C5 OLED TV: save $1,000
- Toys: holiday toys from $8.99
- Vacuums: Dyson, Shark & Bissell from $53.99
Early Prime Day Kindle deals in the US
This Essentials bundle gets you everything you need with the excellent Kindle Paperwhite, including a faux-leather case and power adaptor. At just $1 more than the standalone Kindle Paperwhite at Amazon, this is the lowest price yet for the Essentials bundle. If you're looking for a relatively cheap Kindle, then the Paperwhite is a good place to start with its larger seven-inch display, waterproof design, and adjustable warm-light filter.
Here's another early Prime-member exclusive deal, this time on the Signature bundle. This higher-end option includes not only a case and an upgraded 32GB capacity Paperwhite, but also a wireless charging dock. At $195, it's $30 pricier than the baseline Paperwhite, but today's deal brings the bundle to its lowest-ever price.
The cheapest Kindle deal on Amazon right now is this excellent discount on the latest Amazon Kindle Kids version. Simply put, this model is functionally the same as the standard Kindle but comes with a Kid-friendly cover, a six-month trial for Amazon Kids Plus, and an extended two-year warranty. Regardless of whether you're a small or big kid, this is a great deal on the baseline Kindle.
Similar to the above deal on the standard Kindle, the cheapest Kindle Paperwhite deal available at Amazon today is on the Kids Edition variant. Again, the device is functionally the same as the standard Kindle Paperwhite, but you get a themed cover, a six-month trial of Amazon Kids+, and an extended warranty.
Arguably, the best early Prime Day Kindle deal is on the top-of-the-line Amazon Kindle Scribe. It's the priciest model (aside from the new color variant), but today's deal brings it right down to a brand-new record-low price. This particular model isn't just a premium ereader, but also a digital notebook that's perfect for doodling or taking notes.
Early Prime Day Kindle deals in the UK
The best early Prime Day Kindle deal in the UK is this £70 discount on the Kindle Colorsoft – a brand new record-low price, no less. Up until this point, good discounts on this model have been quite rare, so this is a good opportunity to get the brand's first-ever colour Kindle, with a seven-inch display, 16GB of capacity, and multi-week battery life.
The cheapest early Prime Day Kindle deal in the UK is on the standard Kindle Kids edition – a pretty good buy, even if you're not a kid. Functionally, this model is identical to the standard version, although it does come with a kid-themed case and an extended free trial of the Kids Plus subscription service. With £30 off, this is a new record-low price on this model.
Discounts on the standard Paperwhite are annoyingly absent today at Amazon, but the retailer is offering a superb discount on the Paperwhite Kids version. You're essentially getting the same e-reader here, but with the choice between two kid-themed covers, an extended warranty, and a free Kids Plus trial.
The priciest, and arguably most desirable, Kindle model is on sale for a record-low price in today's early Prime Day deals at Amazon. The Kindle Scribe is a great option if you like to take notes or doodle, as it not only features an expansive 10.2-inch glare-free display, but also doubles up as a handy digital notebook.
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Alex is TechRadar's deals editor, specializing in getting our readers the best bang for the buck on the tech that we know and love. He's a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex's expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you'll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.
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