Disney Plus and Hulu will both stream a hit drama series after its limited Netflix run

Once Upon A Time show on Hulu and Disney Plus
(Image credit: Disney)

Don't you just love it when a fairytale has a happy ending? The hit show Once Upon A Time, which Netflix stopped streaming in 2020, was picked up by Disney for its Disney Plus streaming service and now it's coming to Hulu too, so it'll be available on both of the Mouse House's best streaming services

Set in the fictional town of Storybrooke in Maine, Once Upon A Time depicts a town where every resident is actually a fairytale character brought to the real world and robbed of their memories by an evil queen. Seasons two and five got an exceptional 100% from the critics on Rotten Tomatoes and the others aren't far behind, with 81% for season one, 75% for season 3 and 89% for season six. 

You might want to skip the final season though. It has a terrible 43% rating and a low 48% from the audience too. Reviewing the final season, the Boston Herald said that "Once Upon a Time's magic has gone". Although, other critics did disagree and the show is still considered a gem in Disney Plus' tiara.

Now's your chance to find out for yourself, all seven seasons are also coming to Hulu, and you'll be able to stream them from September 1. 

Could more streamers be teaming up?

I'm not a huge fan of fantasy shows or fairytales, but I think this is just as interesting for what it might mean as for what it's actually about. For as long as there's been streaming, the different services have prized themselves on their exclusivity. For years now, the message has been that if you want to see show X, you'll only ever see it on streamer Y. And that's also applied even when the streamers have the same owner – such as Disney Plus and Hulu.

Disney offering the same show on both of its streamers is a sign that the walls appear to be coming down, signs that we've previously seen with the same dual-service streaming of The Simpsons. But Once Upon a Time is different, because it's built on stacks of Disney characters rather than bought as part of Fox. Plus the dual-streaming plan is going to apply to the forthcoming Disney Plus Goosebumps show too. 

As Variety says, part of it is cost-cutting. Disney needs to do more while spending less money, so having a hit show across two services rather than one is a way of doing that. But it's also perhaps part of a wider understanding that a single streamer can't do everything alone. And that's why you're seeing content from AMC turn up on Max, or from HBO on Netflix, or Disney's ESPN on Amazon Prime Video.

By bringing in shows and movies from other networks, more streamers can benefit from the eyeballs those series and films deliver – and the networks providing them to their rivals will presumably be hoping to poach some of those eyeballs too.

You might also like...

Carrie Marshall
Contributor

Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than a dozen books. Her memoir, Carrie Kills A Man, is on sale now and her next book, about pop music, is out in 2025. She is the singer in Glaswegian rock band Unquiet Mind.

Read more
Several people clamber around a boat in the ocean while taking various measurements
The 48 best Disney Plus shows to stream in March 2025
Lord Ishido looks annoyed in a dimly lit shoji in FX's Shogun TV show
The best Hulu shows: 43 great TV series you can stream in February 2025
Mark S holding a red ball while smiling and sitting down in Severance season 2
5 returning TV shows I’m most excited to stream in 2025
handmaid's tale season 4
Everything new on Hulu in April 2025 – catch the final season of The Handmaid's Tale and more
Kristen Bell and Adam Brody on a couch looking at each other with a laptop in front of them
Disney Plus had two of the most-streamed shows of 2024 – here are the 3 I recommend watching on Netflix, Hulu and Prime Video
An animated girl holds up a paddle with a whale behind her
3 new movies and shows on Disney+ and Hulu that I can't wait to stream
Latest in Streaming
Cassian Andor looking nervously over his shoulder in Andor season 2
New Andor season 2 trailer has got Star Wars fans asking the same question – and it includes an ominous call back to Rogue One's official teaser
Ncuti Gatwa as The Fifteenth Doctor in Doctor Who
Disney+ drops new trailer for Doctor Who season 2 that promises an epic adventure across time and space
A close up of a xenomorph with Earth reflected on its head in the Alien: Earth TV show teaser
Disney+ celebrates 5 years of streaming with 2025 lookahead – here are 3 movies and shows I can't wait to watch
A still of Kirsten Dunst in a wedding dress in a pond from the movie Melancholia
4 great free movies with over 80% on Rotten Tomatoes worth streaming on Tubi, Pluto TV, Plex and more this week (March 24)
Helly R and Mark S look shocked in Severance season 2
5 questions Severance season 3 needs to answer when the Apple TV+ hit returns
Andrew Koji as Zeek pointing a gun at someone off camera.
Andrew Koji reveals Gangs of London season 3's new mysterious assassin is like 'the human Terminator' in the Sky Original series
Latest in News
Microsoft
"Another pair of eyes" - Microsoft launches all-new Security Copilot Agents to give security teams the upper hand
Cassian Andor looking nervously over his shoulder in Andor season 2
New Andor season 2 trailer has got Star Wars fans asking the same question – and it includes an ominous call back to Rogue One's official teaser
Ncuti Gatwa as The Fifteenth Doctor in Doctor Who
Disney+ drops new trailer for Doctor Who season 2 that promises an epic adventure across time and space
23andMe
23andMe is bankrupt and about to sell your DNA, here's how to stop that from happening
A phone showing a ChatGPT app error message
ChatGPT was down for many – here's what happened
AirPods Max with USB-C in every color
Apple's AirPods Max with USB-C will get lossless audio in April, but you'll need to go wired