Apple's App Store reaches 300m downloads

It's nice, but have you got one a bit smaller?
It's nice, but have you got one a bit smaller?

Either Apple has got its numbers mixed up, or the iPhone's App Store is proving more popular than almost everyone expected.

According to an Apple advert in the New York Times newspaper this morning, there have been over 300 million downloads from its online software store.

All of which will only fuel those tempting rumours of a $99 4GB iPhone 3G, possibly arriving at Walmart stores as soon as December 28. Let's hope they're right - and that we'll see a similar cut in the gouging phone plans that AT&T currently charge in the US.

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Mark Harris is Senior Research Director at Gartner.