Update: Apple is having none of the survey, claiming that 79% of people who signed up for Apple Music are still using it.
The company sent a statement to The Verge saying just that, refuting the MusicWatch survey's claim that 48% have stopped using the service. Apple didn't offer any more details, though its user data is certainly more thorough than MusicWatch, which polled 5,000 US-based users.
The good news
While the survey does indicate that at least 64% of Apple Music users are likely to continue their subscription after the free trial period ends, it's still rather a low percentage given the competition it faces.
There are some good numbers for Apple's offering, especially in terms of Spotify, as 28% of Apple Music users are also Spotify Premium subscribers.
In terms of free services, however, the survey says only 11% of Spotify Free users and 6% of Pandora users also use Apple Music.
But there's apparently 23% of iOS users that are still unaware Apple Music, which does give room for Apple to first educate and try to sell Music to them.
Still, Apple Music is coming in to a saturated market, and with it having launched only two months ago, we'll have to wait a bit longer to see how it ends up stacking against the competition.