Spotify has announced new features that will be considered a bold threat to Apple's iTunes software, including a download service and the ability to manage your iPod.
The latest Spotify update brings major upgrades, including 'seamless' management of an iPod, a Spotify download service and the roll out of the Spotify Mobile App to non-paying customers.
Mobile app for non-premium users
Interestingly, Spotify will also let its mobile app be used by people who use Spotify Free rather than the premium services. This is an abridged service, however, that only allows you to sync MP3 playlists you own with your device or manage your playlists offline.
"As of today, everyone can download the Spotify Mobile iPhone and Android apps to wirelessly sync your MP3 playlists in Spotify from your computer to your phone," added Spotify.
"Fire up your mobile app and see your phone appear in the 'Devices' section of the Spotify sidebar, ready to rock and roll.
"No cables required! And did we mention it's now possible to wirelessly sync these playlists to your iPod touch?"
Ball in Apple's court
Of course, attention will now turn to Apple, a company that has been notoriously quick to prevent people circumventing iTunes with their devices in the past.
Indeed, it is only recently that the Sony Reader app was barred from the App Store because you could circumvent the iTunes purchase protocols.
Regardless, this is a hugely fascinating play by Spotify, as it looks to establish itself on a global level.
Daniel Ek, CEO & Founder of Spotify, said: "From today, Spotify really is the only music player you'll ever need.
"Our users don't want to have to switch between music players, but they do want to take their playlists with them wherever they go, on a wider range of devices, more simply and at a price they can afford.
"Now we've made that possible on one of the world's most popular consumer devices."
