Google boss hits out at comScore

Difference of opinion

So who watches the watchmen? Google’s Eric Schmidt whose pointed comments on comScore’s dire predictions about advertising revenue is obviously unsure, and the internet giant’s results have left confidence in internet traffic reports at a low ebb.

ComScore’s prediction of just a two per cent rise in clicks on paid-for advertising was in stark contrast to Google’s announcement of a 20 per cent rise – leading to Schmidt commenting that "paid click growth was much higher than has been speculated by third parties."

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Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.