London Games Fest aims for fancy dress record

Dungarees and moustache should earn you a Mario nod
Dungarees and moustache should earn you a Mario nod

It's not the 100m freestyle or the Olympic marathon, but you could be part of Britain's latest world record attempt.

Organisers of the London Games Festival are aiming to smash the world record for the largest gathering of people dressed up as video game characters to mark the launch of the festival.

Mark Harris is Senior Research Director at Gartner.