Amazon Prime Day 2025 in Singapore: when is the next sale and what to expect

Amazon Prime Day in Singapore has come and gone for another year, and we hope you made the most of the July sale and snapped up some bargains. But we're here to tell you that there's likely another Amazon sales event to look forward to later in the year.

• View all the latest Amazon SG deals

Based on previous years (and our expert knowledge of all things major sales events) we can make a safe, logical assumption that Prime Big Deal Days will land in October, as another deals extravaganza for Prime members.

What we don't yet know is when Big Deal Days will land exactly, and how long it will run for. However, given the fact the main Prime Day in July this year was the longest ever at 7 days, we reckon the October event will follow suit.

What deals can you expect from the second Prime Day? Again, it's hard to make a concrete guess, but in previous years, it's fair to say the sheer volume of deals is a little lower than what we see in July.

As with Prime Day in July, we fully expect Prime Big Deal Days to be exclusively for Prime members. If you've still yet to get yourself a subscription, you can either wait until October to sign up for a free 30-day trial, or you can sign up now and take advantage of the extra benefits ahead of time. Those benefits include access to Prime Video, Prime Music and free next-day delivery.

Amazon Prime Day Singapore 2025: All you need to know

To make the most of Prime Day deals including exclusive discounts and free shipping on eligible products, you’ll need to be an Amazon Prime member. Singapore has one of the most affordable Amazon Prime subscription costs in the world, though it does come at the cost of a few features the US, UK and Australia are privy to.

Still, for SG$4.99 a month, Singaporean shoppers get access to all the offers in Amazon Prime, including free delivery, access to Prime Video and all the shows and movies available in Singapore, plus Prime Gaming. If you’re a new member, you even get a 30-day free trial to test the service out, but we recommend waiting until October if you plan to use Amazon Prime exclusively for the Prime Big Deal Days sale.

Amazon Prime Day Singapore 2025: Our deal predictions

Until the sale actually lands, it's always tricky to determine exactly which products will be discounted for Amazon Prime Day in Singapore, both the main event and Prime Big Deal Days in Singapore. However, we've been covering Amazon sales events for a good few years now, so we can make some logical assumptions as to what you can realistically expect.

Amazon Singapore, interestingly, doesn't promote the company's own devices as much as other stores, such as Amazon Australia, so we're always hesitant to say you'll be about to find discounted Kindles, Echo smart speakers or Fire TV Sticks, for example.

As for other products, things are a little easier. Headphones is an obvious category, and during Prime Day in July, we saw some exceptionally low prices on premium models from Sennheiser, Bose and Sony. Sony's WH-1000XM6 headphones only launched in May, but we saw a small discount in the July sale. With a few more months under their belt, we'll be hoping for a greater discount in October.

Elsewhere, smartphones and tablets should receive some discounts, hopefully including Samsung's latest foldable releases. The iPhone 17 series should have launched by the time Prime Big Deal Days lands, but we'll be surprised to see any discounts so soon after launch.

We should also see some good discounts on a range of cameras, both traditional DSLR and mirrorless models, along with action cameras and drones from the likes of DJI and GoPro.

Amazon Prime Day Singapore 2025: Shopping tips

How to find the best Prime Day deals in Singapore

• 1. Grab an Amazon Prime free trial
  If you're not a Prime member, you can sign up for a 30-day free trial just ahead of the big sale and cancel before it ends if you don't want to continue with the service. It's a great way to get all the benefits of Amazon Prime without paying for it, albeit for a short period of time.
• 2. Know what you want to buy – but stay flexible
  Having a good understanding of exactly what you want to look for during the Amazon Prime Day sale will be key to getting the most from it. If you know what you want to buy, and how much it costs outside of a sale, will let you know how good the discount is come shopping time. It's good to stay as flexible as possible, however, and consider comparable models from other brands. For example, if you need a new pair of headphones, take a look at what features each brand offers, perhaps take a look at a few in person by visiting a store. Find a few options you would be happy to pick up, get to know their prices and how cheap they can be so that you can identify a good deal quickly on the day.
  
  However, it's also worth identifying the features that you could sacrifice in order to boost the specs that you really care about – you don't want to miss out on the best Prime Day deals just because the specific model you had in mind isn't discounted.
• 3. Keep some of that flexibility in your budget
  Obviously it's never a good idea to get caught up in the heat of the moment and spend crazy money for the sake of a good deal. However, a little room above your maximum spend will be helpful in securing the best-value deals available. Sometimes the best Prime Day deals aren't on the cheapest items, but on the next level up that offers so much more without boosting the price too much. For example, if you're looking for a smartphone, you might be tempted by a super low price on a 128GB storage option. However, if higher storage models are just SG$100 to SG$200 more expensive, it could be worth a small extra premium for greater long-term gain.
• 4. Get in early, but stick around for the full event
  When the sale itself comes, we'd recommend heading to Amazon as early as possible. This will give you first eyes on the biggest discounts Amazon is offering on the first day, and because many of the hottest Prime Day deals tend to run out of stock particularly quickly, you may need to move fast.
  
  However, it's also worth noting that Amazon can occasionally drop better deals as the sale continues. It's an interesting tactic (and sometimes annoying, to be honest) as you need to weigh up whether you want to make sure you get what you want, or hold off just in case you can get a better price.
• 5. You're not limited to Amazon – price check and price match
  Amazon Prime Day isn't strictly limited to Amazon. We see more and more retailers offering competing discounts these days, and that extra competition often drives prices even lower. It's worth checking other retailers aren't beating your Prime Day deals, but even if they aren't, some like Shopee and Lazada may have extra benefits such as coupon savings to make it worth it.

Best Prime Day Singapore deals from July 2025

Sennheiser Momentum 4 Wireless

A small increase over their Prime Day price, but still one worth considering if you missed out, but want to take advantage of superb audio and ANC at a great price. The deal price here is for the black model, with all other colours costing you an extra SG$27.

Bang & Olufsen Beosound Explore

Not quite as good as its Prime Day price, this is still a discount either way on an excellent Bluetooth speaker. The Beosound Explore is, in true Bang & Olufsen style, simply stunning. It's built tough, too, with an IP67 rating against and water, giving you some peace of mind when you take it outside. Also in true B&O style, it sounds fantastic and will keep on playing your tunes for up to 27 hours on a single charge.

WiiM Amp

Anyone looking for a budget streaming app should have the WiiM Amp top of their list. It's incredibly simple to use, is well-built and it's capable of delivering a lively, enjoyable sound. It is limited in its physical connections, but otherwise there isn't a lot that comes close at this price.

Apple iPhone 16 Pro (128GB)

Apple's latest and greatest iPhone gets a decent discount here. Benefitting from its most advanced cameras to date, a speedier processor and Apple Intelligence features, it's a powerhouse of a phone and perfect if you're in camp iOS. The deal price here is just on Titanium and White colours.

Ecovacs Deebot X2 Omni

Not content with dropping a massive saving on the X3 Omni, Amazon SG has slashed the price of its predecessor too. It will vacuum and mop your carpets and hard floors, will empty its own dustbin, dump any dirty water, clean the mopping pads and even dry them. It could well be the most useful addition to your home.

Olympus OM-D E-M10 Mark IV (Body): was SG$1,073.62 now SG$698.61 at Amazon

This good-looking camera is both portable and powerful, with a 20MP MFT sensor, IBIS and a flip-down monitor. It's got a good update over its Mark III predecessor with better autofocus too. It would be a really good option for anyone looking for an entry-level camera. Plus, there's no lack of lenses, with any MFT optic from any brand fitting the body. Note that this deal price is still exclusively for Prime members.

Dyson Supersonic Nural

With new smart settings and a brand-new diffuser attachment for curly hair types, the Dyson Supersonic Nural is perfect for anyone and all hair types. It features all the beloved settings of the original, but also comes packed with sensors and attachments. The latter are intelligent too, allowing the hair dryer to remember the last settings used.