I've been saying this for months, but I think the Garmin Venu 4 is the best Garmin for most people — especially at this price point

Garmin Venu 4
(Image credit: Future)

The Garmin Venu 4 is a great Garmin watch, but it doesn't necessarily look like a Garmin. Most people think of the lumpy black Fenix, Forerunner, and Instinct ranges, but the Venu series has always been a bit sleeker, just at home in the office as it is on the trail or in the gym.

Consequently, I labeled it my 'best Garmin watch for most people' when I reviewed it in October last year, and that remains my opinion due to its status as the ideal all-rounder watch: enough features to satisfy everyone but die-hard trail enthusiasts and orienteers, and an understated look ideal for modern life. It was my opinion when the watch was full price, and it's definitely still my opinion now that it's hit a lowest-ever price during the Amazon Prime Day sales.

Browse the full Amazon Prime Day sale

Right now, the Garmin Venu 4 can be found on sale at Amazon US for $499.99 (was $549.99) with a $50 Prime Day discount for both 41mm and 45mm models, taking it to just $2 above its lowest price yet, according to our deals-checking tools.

But the real gem of a deal is in the UK: the Garmin Venu 4 41mm in Black is discounted to £354 (was £469.99), a 25% discount and the lowest price. Other colorways and sizes cost more, but all are discounted to some degree. The closest you can get to the Black model's price is the 45mm Grey color, which costs £365 (down from the same £469.99).

Check out the deals in full below. Not in the US or the UK? Scroll down for the best deals in your area.

Today's best Garmin Venu 4 deals

Garmin Venu 4
US deal
Garmin Venu 4 : was $549.99 now $499.99 at Amazon

Right now you can save $50 on both 41mm and 45mm Garmin Venu 4 models, in a variety of colors: Black and Lunar Gold for the 41mm, Grey and Citron for the 45mm. Up to 10 days of battery life, great workout and wellness tracking, and lots of Garmin Connect IQ third-party app support.

Garmin Venu 4, 41mm (Black)
UK deal
Save 25%
Garmin Venu 4, 41mm (Black): was £469.99 now £354 at Amazon

Save a hefty 25% on the Black 41mm of the Garmin Venu 4. If you're looking for a bigger size, the 45mm is available for £365 in Grey and £368.49 in Citron yellow.

Are you after something a little cheaper? The Garmin Vivoactive 5 is a similar all-rounder fitness tracker, albeit less premium and older than the Garmin Venu 4. Where the Venu uses metal, the Vivoactive uses plastic, and the Vivoactive uses an older heart rate sensor. It misses out on a few key smartwatch features such as the voice assistant and some more advanced workout metrics. However, it's currently very affordable and is a great budget alternative.

Garmin Vivoactive 5
US deal
Garmin Vivoactive 5: was $299.99 now $189.99 at Amazon

The Garmin Vivoactive 5 is a fantastic all-rounder fitness smartwatch with tonnes of workout plans, a crisp AMOLED display, onboard GPS, and 11 days of battery life. At this price, you'll be hard-pressed to find a better-performing watch for general fitness, health, and exercise tracking.

Garmin Vivoactive 5
UK deal
Garmin Vivoactive 5: was £209.99 now £149.99 at Amazon

A lowest-ever price on the Garmin Vivoactive 5 means there's never been a better time to snap this up. Garmin's comprehensive and (still mostly free) app has served me well for years, while the Vivoactive 5 at this price is an easly swallow for Fitbit users used to cheaper devices.

More Prime Day deals in the US

More Amazon Prime Day deals in the UK


Garmin Venu 4
The best Garmin watches for all budgets

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Matt Evans
Senior Fitness & Wearables Editor

Matt is TechRadar's expert on all things fitness, wellness and wearable tech.

A former staffer at Men's Health, he holds a Master's Degree in journalism from Cardiff and has written for brands like Runner's World, Women's Health, Men's Fitness, LiveScience and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.

Matt's a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.

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