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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
‘You can’t spread your energy like peanut butter’: Tim Cook shares rare insight into Apple’s ‘ruthless’ approach to new ideas — and it says a lot about what to expect (or not) from the company moving forward
In a new interview, Tim Cook shared a rare insight into the way he deals with new ideas at Apple.
This iOS 18 patch could protect your device from a vicious malware strain
Apple has patched iOS 18 to protect users from the DarkSword malware, even if they have an older device.
Apple turns 50 — we’re live tracking the celebration, surprises, and more
Join us live as Apple hits the 50-year mark, with updates, reactions, and what it means for the future.
'Our values haven't changed' — Tim Cook on dealing with Trump
In his most revealing interview yet, Apple CEO Tim Cook opens up about working with Trump's White House, and how that squares with Apple's values.
iOS 27 is being tipped to come with a supercharged autocorrect upgrade
There are rumors of alternative word suggestions for the iOS keyboard, but nothing is certain yet.
The MacBook Neo has one key problem, rival says — and they might be right
Framework’s founder says Apple’s MacBook Neo isn’t repairable enough and is made with a different philosophy in mind.
Unmissable MacBook Pro M5 deals — celebrate 50 years of Apple by saving on the most stylish business-class laptops we've ever tested
I've found big savings on 14-inch and 16-inch M5-powered MacBook Pro laptops at Amazon.
iPhone 17e vs Google Pixel 10a
We compare Apple's entry-level iPhone 17e against Google's budget-friendly Pixel 10a.
