I guess for most of us the 65CZ950's £7,999 - around $11,150 or AU$16,130 - price tag makes it nothing more than an AV pipe dream.
While we probably will never be able to own one, though, the 65CZ950 still represents a key moment in the history of television for the way it harnesses Panasonic's processing power and picture quality know-how to take the performance potential of OLED TV to a previously unimagined level.
In case you haven't picked up on this yet, the 65CZ950's picture quality is incredible.
The depth and evenness of its black level response, its incredible contrast range, its sensational color and its shadow detailing and tonal accuracy make it a constant joy to behold.
It's easy to use for such a sophisticated TV too, and ogling its mind-bogglingly slim design never grows old.
The curved nature of the 65CZ950's screen may be divisive, and could cause viewing issues if you have to watch it from a severe angle.
It's a shame the set doesn't get Panasonic's Firefox OS, and then there's the small matter of that price tag to overcome.
While it's great to see LG 'mainstreaming' OLED technology with its latest aggressively priced OLED TVs, it's also brilliant to find a brand like Panasonic willing to take a 'no compromise' approach to this still relatively new screen technology. And it's also vitally important that it's a brand with the TV experience and laudable home cinema obsessions of Panasonic.
So while you probably won't be able to afford to buy a 65CZ950, you simply have no choice but to love it.