Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Ready for an iPhone upgrade? Here's why you (probably) don't need to buy a Pro
They might be great, but Apple's flagship-level handsets just aren't designed for the masses.
Best Buy 4th of July sale 2025: when is it and what deals to expect
The 2025 Best Buy 4th of July sale event will be here before you know it, so I've created this guide with everything you need to know, such as when it starts and what deals you can expect.
Apple's Journal app is finally coming to the iPad and Mac with 6 new features – and they could be the reason I switch from Notes
Apple Journal is coming to iPad and Mac this year, and it's bringing these 6 exciting new features for you to up your diary game.
My AirPods Max broke so I switched to headphones that are half the price – and actually, I wouldn’t go back
Spending $549 / £499 / AU$899 every few years on over-ear headphones is hard to justify when cheaper rivals are this good.
How to private browse in Safari on Mac, iPhone and iPad
Here is how you can browse incognito on Safari on Mac, iPhone and iPad.
Worried about phone snatchers? These 5 invaluable iPhone and Android settings will keep you safe and connected this summer
We detail five invaluable settings for iPhone and Android that will keep you safe and connected this summer.
Apple has finally killed the Hackintosh – and my DIY Mac dreams have died with it
Apple will soon drop support for Intel Macs, and that means the end of the line for the Hackintosh.
Google just accused iOS 26 of copying these 3 features on iPhones – and it has a point
Live translation, hold assist and call screening are all features you can already get on Pixel phones.
