Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

iPhone 17 vs iPhone 17 Pro – should you go Pro?
By James Rogerson published
The iPhone 17 and iPhone 17 Pro are both superb smartphones, but they're also aimed at different types of users.

M6 MacBook Pro tipped to get touchscreen OLED redesign next year – and the idea is already splitting opinion
By Alex Blake published
A touchscreen MacBook Pro with an OLED screen could arrive next year, a new report says.

The M5 MacBook Pro is a beast, but this MacBook is a better choice for most people – and it's half the cost
By Alex Blake published
The M5 MacBook Pro is here, but there might be a better option for you – and for far less cash.

MacBook Pro M5 preorders: trade-in deals and where to buy Apple's new 14-inch laptop
By James Pickard last updated
Here's where you can preorder Apple's brand-new MacBook Pro M5 laptop.

While I love my Apple Watch 11, I can’t deny that the Watch SE 3 is the better choice for most people
By Sharmishta Sarkar published
The Apple Watch 11 has been a massive upgrade for me over the SE 2, but I can’t help but think the SE 3 does more than enough for most people’s needs.

5 iPhone Apps supercharged by Apple Intelligence you can download right now
By John-Anthony Disotto published
These 5 apps harness the power of Apple Intelligence to take AI on iPhone to the next level.

The Apple M5 is barely a hop, much less the technological leap that Apple wants it to be
By John Loeffler published
Opinion The Apple M5 is official, and from everything I've seen about it, you can probably skip this one.

Prime Day is over, but the Apple AirPods 4 are still at a record-low price
By Paul Hatton published
The Apple AirPods 4 are still at a record-low price of $118.99 at Amazon.
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