British tech: the media eye view

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The one thing that everyone agrees on is that the appetite for technology has grown and grown in Britain over the past few years. Where once it was the realm of nerds and geeks, microserfs and code monkeys, technology is now everywhere you look.

"Over the eight years we've been running, Pocket-Lint has grown despite there being more tech players. The only conclusion to draw is that interest in technology is growing – which you can plainly see from the growing attention from the mainstream media. There's definitely an appetite for everything from videogames to smartphones."

"There's been a change in the culture towards starting businesses," adds Cellan-Jones. "Particularly post the dotcom bubble in the UK. There's certainly a better climate for entrepreneurship and a lot of excitement around tech."

But before you start cracking out the bunting, he concluded:

"It's the slightly fluffy side of tech that we're excited about here while engineers struggle to get recognition.

"We're great at the fluffy creative marketing; but not so much at the science and engineering business."

While we're not going to suggest you buy your nearest tech engineer a drink (although that would be awfully good of you, old sport), it wouldn't hurt to support British tech and the wonderfully clever people behind it where you can; after all, TechRadar's Brit Week has hopefully shown that there's plenty to be excited about.

News Editor (UK)

Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.