Netflix throws down the gauntlet, finally announces Australian pricing

Netflix Australia officially announces pricing

After months of speculation, Netflix Australia has officially announced its pricing structure in time for its much anticipated launch tomorrow.

Netflix has announced three separate monthly pricing options, each offering a different number of simultaneous streams: a single-stream standard definition plan for AU $8.99 a month, a two-stream high-definition plan for AU $11.99 a month, and a four-stream 4K ultra-high definition "family" plan for AU $14.99.

Netflix customers will also have the option of purchasing Netflix gift cards of $20, $30 and $50 from a number of participating retailers, including Woolworths, Coles, Big W, EB Games, 7-Eleven, Australia Post and Officeworks.

Standard pricing for standard definition

Netflix's standard definition option isn't likely to sway those who strive for audio-visual quality, but it is a brilliant marketing strategy, allowing the company to come out boasting a pricing model that's a full dollar cheaper than its homegrown competitors Stan and Quickflix.

While Netflix's four-stream 4K ultra-high definition package is its most expensive option, it's still remarkably good value, especially when you consider that Presto only offers two simultaneous streams of standard definition TV shows and movies for the same price.

You can watch Netflix on the following devices as of tomorrow.

  • Netflix has officially launched in Australia. Time to read our Netflix review!
Stephen Lambrechts
Senior Journalist, Phones and Entertainment

Stephen primarily covers phones and entertainment for TechRadar's Australian team, and has written professionally across the categories of tech, film, television and gaming in both print and online for over a decade. He's obsessed with smartphones, televisions, consoles and gaming PCs, and has a deep-seated desire to consume all forms of media at the highest quality possible. 

He's also likely to talk a person’s ear off at the mere mention of Android, cats, retro sneaker releases, travelling and physical media, such as vinyl and boutique Blu-ray releases. Right now, he's most excited about QD-OLED technology, The Batman and Hellblade 2: Senua's Saga.