Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Say 'hello' to the ultimate Mac mini upgrade
By Wayne Williams Last updated
We couldn't love the Apple Mac mini more, but this clever vintage-style dock adds a 5-inch display, NVMe enclosure, and plenty of extra connectivity.

New movies: the most exciting films coming to theaters in August 2026
By Tom Power Last updated
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.

What to expect at Apple's 'Surprise and shine' event on September 9
By James Rogerson Published
Apple's next big event is on September 9, and we're expecting to see loads of announcements — including the first foldable iPhone.

Dbrand's new AirPods Pro 3 case prioritizes protection over aesthetics
By Rowan Davies Published
Users didn't like Dbrand's Tank Case for phones, but that didn't stop it from making one for the AirPods Pro 3.

These two budget hi-res music players evoke the best of the iPod era, but with modern features
By Tom Bedford Published
Fiio and Shanling release iPod doppelgängers with perks Apple's music players didn't have, perfect for the wired headphones revival.

‘Surprise and Shine’ — Apple reveals when to tune into its September event and teases what’s coming — here’s what to expect and how we might finally meet a folding iPhone
By Jacob Krol Published
Mark your calendars: the next big Apple event is September 9, 2026, as Apple has just made its annual September event official by sending out invitations with the tagline "Surprise and shine."

New 'AnonyMous' phishing campaign targets iPhone users with fake AI Apple support calls
By Sead Fadilpašić Published
Crooks are automating fake support calls to get users to remotely unlock stolen phones.

The Mac mini’s entry price has jumped 50% in 5 months, so I want to see a 'Mac Neo' cheap desktop
By Matt Bolton Published
Opinion If it's good enough for the MacBook Neo, it's good enough for a budget desktop — and we've never needed one more.
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