Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
This 3D-printed iPhone Fold mockup might be as close as you can come to holding the real thing
Someone took apparently leaked iPhone Fold CAD plans and turned them into a 3D print.
The Apple Watch Ultra 2 has been slashed to its lowest ever price
I've spent the last six weeks testing Apple Watch Ultra 2's health and fitness features. So believe me: this $250 discount is an amazing deal.
iOS 26.3 adds AirPods features to third-party earbuds — but just in the EU
You'll be able to use third-party earbuds more easily with an iPhone next year, if you're in an EU country.
Someone’s made a USB-C dupe of the iPod Classic, complete with clickwheel — and it’s extremely cheap
This budget MP3 player is an Apple lawsuit waiting to happen
The best iPad 2025
Updated We've tested and ranked the best iPads available now, from the big-screened iPad Pro to the college-friendly iPad Air.
There's more evidence that the iPhone 18 won't appear until March 2027
We've got some more information on what to expect from Apple's next series of flagship smartphones.
This underrated Siri feature proves Apple can do AI – but the iPhone’s voice assistant still needs a drastic makeover in 2026
After noticing the subtle improvements made to Siri Suggestions, I'm convinced that Apple can bring meaningful AI upgrades to the iPhone in 2026.
Google and Apple employees on US visas apparently told to avoid international travel
Big Tech lawyers are warning employees not to leave the US, or they could face major delays re-entering.
