Sony cameras enter the Twilight zone

Sony's Twilight Football campaign kicked off this week
Sony's Twilight Football campaign kicked off this week
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In one of the most audacious stunts seen from a tech company, Sony went to extreme lengths to promote the 'twilight' technology found in its latest camera range this week, by organising seven games of football which followed twilight around the globe.

Each game kicked off just as light was getting low, with matches taking place in the UK, Italy, Switzerland, Spain, Argentina and Australia with the Twilight Football finale taking place in South Africa.

sony antequara

LIGHT FANTASTIC: Twilight in Antequera, Spain

TechRadar was fortunate enough to be taken to Tintagel Castle in Cornwall to watch the UK leg of the football taking place, and also tried out the Twilight shooting mode on the company's latest Cyber-shot and Handycam range, which come with an Exmor R CMOS Sensor.

The sensor is said to offer a 2x increase in sensitivity, cutting image noise to half in low light compared with conventional sensors.

sony twilight

SNOW JOKE: Football antics in Chamonix, Switzerland

And while the cameras had their work cut out due to low visibility (typical Cornwall fog) and spatters of rain, the new camera range seemed to cope with whatever Mother Nature wanted to throw at it.

The way the Exmor R sensor works is actually fairly simple. Sony has decided to use back illuminated technology, and take the wired circuit off the front of the sensor and put it on the back, so more light falls directly on the receptive areas than ever before. More light, means you can squeeze out better illuminated shots in low-light situations.

exmor sensor

It also means there's less noise in a shot and picture quality is improved as a result.

And with the new handheld Twilight shooting mode, you can shoot in low-light, without the need of a tripod. Which was a good thing in Cornwall as if we had one, it would have completely sunk in the ground.

sony cornwall

ENGER-LAND: Tintagel, Cornwall was the UK location

Sony's latest Cyber-shot camera range, including the Sony DSC-WX1 and the Sony DSC-TX1, is available now.

Also out is the company's new Handycam camcorder range, which makes use of the Exmor R CMOS sensor, and includes the HDR-XR520VE and the pistol-gripped HDR-TG7VE.

Got to for more details.

Marc Chacksfield is the Editor In Chief, at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.