Pentax to produce Ricoh cameras

Ricoh GXR
Ricoh cameras will now be produced by Pentax

Ricoh has announced that its cameras will be developed and produced by Pentax, the company it bought last year in a £70m merger.

The news won't come as surprise to many, as Pentax is the more historic brand and produces more cameras than Ricoh. The move makes sense to both parties as it means technology and resources can be shared.

Writing on the company's website, Ricoh said, "In an effort to strengthen customer relationships and provide innovative products and services, Ricoh will re-organise its structure."

New cameras

The swap will be effective worldwide from April 1, 2012, and will give "PRI" (Pentax Ricoh Imaging) the function of digital cameras for the consumer market, which will include support for Ricoh branded cameras.

Ricoh meanwhile, will continue to develop its security system business and imaging solutions for the business to business market.

Speaking at the launch of the new Pentax K-01 camera last week, Jonathan Martin described to TechRadar how the merger was going.

"At the moment we haven't seen too much influence at a local level, but the future looks positive with Ricoh as our parent company," he said.

"From our point of view, it can only be a good thing [the merger] for our brand, and they want us to grow our business."

Ricoh cameras include the GXR, the world's first interchangeable unit camera. It is not yet known whether new Ricoh cameras from the group will be branded as Ricoh, Pentax or perhaps even Ricoh-Pentax.

Amy Davies

Amy has been writing about cameras, photography and associated tech since 2009. Amy was once part of the photography testing team for Future Publishing working across TechRadar, Digital Camera, PhotoPlus, N Photo and Photography Week. For her photography, she has won awards and has been exhibited. She often partakes in unusual projects - including one intense year where she used a different camera every single day. Amy is currently the Features Editor at Amateur Photographer magazine, and in her increasingly little spare time works across a number of high-profile publications including Wired, Stuff, Digital Camera World, Expert Reviews, and just a little off-tangent, PetsRadar.