The iPhone 6 and Apple Watch launch as it happened
A big day for Apple in Cupertino
10.46 - We're now taking a look at how Apple is going to replace the credit card. It's hammering the credit card for being old and antiquated. This could be the big, exciting thing Apple has been hinting at for a while.
Apple is here to solve the problem, apparently. It's created an entirely new payment process: Apple Pay.
10.40 - Both phones are launching on September 19, and will be available on September 19 (with September 12 pre-order). iOS 8 will be supported from the iPhone 4S backwards, and the iOS 8 release date is September 17.
And we're DONE with iPhone already. This means something big is coming. Tim Cook is back.
10.38 - The iPhone 6 will start at $199 in the US, for 16GB, 64GB for $299, and $399 will bring the all-new 128GB iPhone.
Both come in gold, silver and space gray, and you just have to add $100 onto the price for each storage configuration.
10.37 - Messaging apps and keyboards have been updated too to make it easier to use. Even the iPhone 6 Plus has a mode to let you double tap the home button to bring the top of the phone screen into range of your hands, to make sure you can use the bigger phablet in one hand.
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Oh, and there's loads more cases. Apple makes loads of money off them.
10.34 - Time lapse photography on board too. Focus Pixels, those things for good autofocus, also help video as well. It can auto work out where to focus... and again, the demo looks impressive.
We're talking selfies now - a brand new sensor, a f/2.2 aperture and better face detection. Plus there's burst mode for selfies. NO NO. It's getting worse, people. The selfie virus is spreading.
10.30 - Digital image stabilisation was there before, but now there's optical image stabilisation to make things more clear when snapping around. That's for the iPhone 6 Plus.
Both phones can do 1080p at 60 frames per second, and now even 240 fps. That got a massive clap. The video shown is pretty good actually. It's a man skipping.
BUT HOW DO WE KNOW HE'S NOT JUST DOING IT SLOWLY?
10.28 - Talking about cameras now. 8MP cameras in both, f/2.2 aperture, but with an improved iSight camera. Focus pixels read light from objects and have faster autofocus. Noise reduction, tone mapping... something something something snap snap ooh my picture looks nice. That's how I'm reading it.
10.26 - Next up is the M8 coprocessor - it's been upgraded to be able to track your runs and even how many flights of stairs you've climbed in a day.
Nike+ app is going to be updated to make use - here's hoping that loads of people start to develop apps for that.
Also, Wi-Fi calling and voice over LTE are integrated, with T-Mobile in the US and EE in the UK working to make it happen.
10.24 - Now we're hearing about battery life - the iPhone 6 is 25% better than the iPhone 5S, and the iPhone Plus 100%. That's going to excite a lot of people.
We also just saw the new demo from Super Evil Megacorp, highlighting how the new iOS 8 Metal architecture makes gaming look so great. The iPhone 6 and 6 Plus could be the best gaming phones out there... I just wish the 1080p screen was on both.
10.19 - If you're worried about apps, don't: they're auto scale up, but obviously app developers can code for the new landscape mode, such as CNN.
Apple's putting the new A8 chip in both phones as well, which it reckons can maintain performance of 100% without needing to throttle performance.
It's a 64-bit second gen chip - with loads of transistors. LOADS of them.
Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.