Samsung's UK and Ireland MD of the Mobile Division has told TechRadar that the company is working on improving its record of releasing the latest version of Android to its phones.
"We recognise this is a real problem. We looked at all the online feedback, and the only stuff that we were seeing was bad feedback to do with the Froyo (Android 2.2) update.
"People see an update launched globally and think they would be getting it soon too, so there's two things we're going to do:
"Making sure the phones are built so the process is easier already, almost automatic to update, and working with our network partners [to bring the updates out more quickly]."
Stanford pointed out that the company was slightly impeded in releasing the updates as soon as it could because it had to check that the new software would work correctly on each network.
However, he was keen to stress that improvements to the software construction would make it easier to update handsets like the Samsung Galaxy S2:
"A lot of challenges lay [in networks releasing updates], but we're pretty confident now that the learnings from the Galaxy S will not occur in Galaxy S2; we're pretty sure consumers will get a great experience when they come to upgrade the software.
"From what I can understand it is getting easier to update the OS, as I said it should be automatic, and users shouldn't have to go and 'seek it'.
Galaxy S still getting attention
Stanford also promised that Samsung would 'absolutely' continue to keep updating the Samsung Galaxy S to the latest version of Android in the future, and was working on ways to speed up that process:
"As a manufacturer we would previously release a phone and walk away, that was all we ever had to do. Now that's not the case as we keep customers for two years, constantly send them updates or the latest OS, so the challenge is working with operators to make sure we get the correct info out to customers."