On Monday evening, Google announced Waze data has been integrated with Google Search, bringing users automatic, live traffic updates.
The idea is to give folks a heads-up via notifications if delays are occurring on regular commutes before they stumble into the traffic jam. This, of course, will allow them to seek alternate routes.
"You know the feeling," wrote the firm on its Google+ page. "You're just miles from home when all of a sudden you see brake lights ahead - a sure sign of an incident on the road. Starting today, you'll have a better chance of making it around the traffic."
Cruising the back roads
Google continued: "With the latest update to the Google Search app for Android, Google Now will send you a notification if you're likely to hit a traffic incident along your drive - without you even having to ask. That way, you can get off at that earlier exit and cruise through the back roads."
Google acquired the crowd-sourced Waze app last summer for over a billion dollars.
It's first act of business was to bring traffic updates within Google Now, but today's move makes the updates accessible for those users running older version of Android who don't have the personal assistant app baked into their devices.
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.