CENS.com has posted figures, unconfirmed by Sony, stating that the Japanese giant intends to sell 50 million smartphones during the 2014 financial year.
That's the twelve month period commencing in March 2013.
For the likes of Apple and Samsung, that figure would be no big deal, but for Sony it would represent 50 per cent year-on-year growth compared with the 33 million sales it expects to achieve in fiscal year 2013.
Great Odin's haven?
So what could be the catalyst that propels Sony Mobile from a middle-of-the-pack manufacturer directly onto the smartphone podium?
Could it be the Sony Xperia Odin? During the last week it has emerged that that this rumoured - and ominously-codenamed - handset may be the successor to the Xperia S and Xperia T smartphones that impressed in 2012.
While those features, combined with Sony's acclaimed design language, would certainly be enough to put Odin up there with other high-powered Android devices, could it inspire a mad dash for Xperia products?
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.