Bloomberg claimed that the company had only shifted around a million Surface RT tablets since its launch in October, and has another two million gathering dust in storage facilities.
Some independent projections has the company selling 2 million Surface RT devices by the end of 2012 alone, although Microsoft itself had not made such public proclamations.
Falling behind the competition
Those figures certainly put Microsoft's sub-par performances into perspective. The company has struggled to endear consumers to the merits of its Windows RT operating system, while pricing of its tablets has also been extremely prohibitive.
The Bloomberg report claims that Microsoft plans to revamp its marketing strategy in order to tackle the poor reception. A price cut wouldn't go amiss either.
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.