The much rumoured Amazon tablet is to make an appearance this year, with the iPad rival reportedly set to make an appearance this October.
This type of business model seems to work and it's likely that Amazon won't change it for the launch of tablet – which means it will probably get a US release first, with the UK market to follow.
For a tablet to work properly, it needs an eco-system and Amazon has this with the Amazon Appstore and its close links with LoveFilm.
With all the apps on the Appstore currently based on Android, it makes sense that it would use the Android Honeycomb OS and offer a direct link to its own Appstore (which seems to be getting a number of exclusive apps) and the original Android Market.
The Wall Street Journal is reporting that the Amazon tablet will have a 9-inch screen and the first model will be outsourced, while a second model will be designed in-house and released later in 2012.
A number of new updates will also be coming to the Kindle, according to the WSJ, including touchscreen controls.
The WSJ is keeping its sources close to its heart on this, but as rumours go an Amazon tablet is a rather safe bet.
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Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.