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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Get the Apple Watch Series 10 instead of the Series 11 and save $300 at Amazon
The Apple Watch Series 10 is just as good as the Series 11 — here's why you should save on the previous gen model instead.
Apple removes custom VPN clients from Russian App Store amid Telegram crackdown
After blocking Telegram, Russian authorities are now restricting access to custom proxy and VPN apps on Apple's App Store.
You can now buy an iPhone 17 Pro with a piece of Steve Jobs' turtleneck
Caviar is back with another custom-made, limited edition iPhone, which carries a piece of Apple history.
7 of the most important settings to change on your new MacBook Neo
Learn all the key settings you should change the moment you get your new MacBook Neo
I just saw United Airlines big plans for the future and, yes, it wants to fly like Apple
A closer look at United’s evolving strategy
Apple pushes 'critical' software alerts to iPhones with outdated software
Apple is taking an additional step to keep older iPhones protected from the latest exploits.
The Honor Magic 8 Pro Air proves thin phones aren't just a gimmick
After spending time with the Honor Magic 8 Pro Air, I'm hopeful for the future of thin phones.
This older MacBook Air M4 with 512GB storage just dropped to a new record-low price
The juiciest Apple MacBook Air M4 deal of the season
