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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple could introduce ‘a separate subscription’ for advanced Siri AI features
Siri is finally getting smarter, but a reputable Apple tipster suggests that it might also stop being free.
I've spent hours researching the best phone for my child — here are the safest options I've found, from iPhones to 'dumbphones'
What type of phone should you buy your child? Smartphones, dumbphones, and more explained by a parent.
Apple keeps on dropping hints that an iPhone Fold is on the way
We think the folding iPhone will launch in September, but it's not official yet — despite these signs from Apple.
3 reasons why Apple's macOS 27 beta isn't the lowkey release it first seems
The first beta of macOS 27 Golden Gate is seriously impressing testers with its stability and performance levels, along with vital interface changes.
5 WWDC 2026 clues that tell us Apple is about to release a foldable iPhone Ultra
Through a mix of announcements and telling signs in code, Apple has almost confirmed the iPhone Ultra's existence.
iOS 27's Screen Time update looks impressive — but it didn't wow me like Android 17's Pause Point
Apple announced some important new screen time features at WWDC 2026, but I'm more excited by Google's approach to the same issue.
ICYMI: here's the week's 8 biggest tech news stories for June 13, 2026
The week's biggest tech news from Nintendo, Apple, Trump Mobile, and more for June 13, 2026.
One of iOS 27's best Apple Wallet features is coming to Disney World this fall
Apple teased several big updates coming to Wallet with iOS 27, and this fall Walt Disney World in Orlando, FL, will adopt the new enhanced keys upgrades to improve the current MagicMobile experience.
