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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
The Apple Watch has seemingly lost a fun voice feature in watchOS 27
Apple’s Walkie Talkie feature is missing from watchOS 27, and some Apple Watch users are upset.
5 new child safety features coming to Apple devices in iOS 27 — from Ask to Browse to Time Allowances
Apple's child accounts are getting a massive overhaul later this year, bringing new features that make them safer and easier to manage.
iOS 27’s new Siri AI gesture could cause mass iPhone confusion
iOS 27 comes with a new gesture for Siri AI that could cause problems for your muscle memory.
Apple drops support for 2015 and 2017 Apple TV models in tvOS 27
tvOS will come with a handful of performance boosts, but Apple is leaving two models out of the update.
Only 3 iPhones are getting the best version of Siri AI — here's which features are locked to certain models
We explain which iPhones can access the best version of Siri AI and the significance of Apple's AFM Core Advanced model.
Why the shiny new iOS 27 Screen Time features won't matter without a major bug fix
The new features are great, if it's harder to override them
Spatial Reframing in iOS 27 might finally turn me into a photo pro
iOS 27 users will get a Spatial Reframing AI tool to change their photos’ perspectives.
iOS 27 to introduce high-detail 3D imagery for Apple Maps Flyover
Apple Maps' Flyover view will look even more detailed in iOS 27, and it could give Google a run for its money.
